Black Diamond
AI content & visibility
Content systems that publish to Instagram, YouTube and LinkedIn at volume, plus AEO so ChatGPT and Google cite you when buyers ask.
Proof: 10M+ views a month across the accounts I run.
Joe PinoAI systems architect
I build the AI systems that get you customers.
AI content, outbound, voice agents and funnels that turn attention into booked calls. Designed, built and measured end to end, by me.
5.0·Top Rated Plus·100% Job Success·10M+ views a month
Top Rated Plus
Top 3% of talent on Upwork
100%Job Success
10M+Views a month across the content systems I run
$3MIn acquisitions sourced by an AI outbound system
Trusted by teams at
What I build
Four systems. One pipeline.
Get found. Go find them. Never miss one. Know what works. I design the system around how you get customers, then build every piece myself.
AI outbound & deal sourcing
Cold email and LinkedIn outbound that finds the right prospects, writes like a person and books the meeting.
Proof: an AI deal-sourcing system behind $3M in real estate acquisitions.
AI voice & lead response
Voice agents that answer and call back in seconds, plus instant replies to DMs and forms, so no lead goes cold.
Every call answered, every lead followed up, 24/7.
Funnels & attribution
Landing pages and booking flows, with tracking that shows which post, email or call actually made the money.
Every booking traced back to its source.
What clients say
Hear it from them
In writing
He took the time to understand exactly what we needed and made pivotal recommendations. One of the best hires we've made!
BenReal Quick Capital
We weren't sure if what we wanted to build was even possible, but Joe knocked it out of the park.
AlWebsite Closers
From our first call, where he was on vacation and still took the time to talk with me, I knew we picked the right guy.
Alec LorenzoPinned Golf
Joe is tackling a very complex, multi-faceted Excel to Airtable migration for us with truly phenomenal results.
Juliet VenturisCity Staffing
Client results
Selected work
Who hired me, what they needed, what I built, and what happened next.
AI deal sourcing that closed $3M
- Hired to
- Find acquisition opportunities without hours of manual research and cold outreach.
- Built
- AI-powered scrapers that find and score deals, sync them to the CRM and start broker outreach automatically.
$3Min acquisitions
50+ broker relationships
50+ broker relationships
One platform for 330+ stores
- Hired to
- Modernize how a co-op coordinates ordering between distributors and its member stores.
- Built
- A member ordering portal and a system for producing store marketing, as part of a ground-up rebuild of company operations.
330+member stores
4+ year partnership
4+ year partnership
Breaking down an agency's data silos
- Hired to
- Unify campaign and creator data scattered across CreatorIQ, spreadsheets and inboxes.
- Built
- A CreatorIQ-to-Airtable connection and automated contract management for talent.
1 hubfor campaigns,
creators & contracts
creators & contracts
Onboarding that scaled with growth
- Hired to
- Bring on new members without manual hand-offs slowing growth down.
- Built
- An end-to-end onboarding system that takes each member from sign-up to started, automatically.
+40%membership growth
The systems behind 2× wholesale
- Hired to
- Scale the wholesale channel without scaling the admin behind it.
- Built
- A rep ordering portal synced to the 3PL and accounting, then one inventory view across Shopify, Amazon and ShipBob.
+100%wholesale growth
A staffing firm, rebuilt off Excel
- Hired to
- Replace the web of spreadsheets running interviews, compliance and client relationships.
- Built
- An operating system for the whole firm: CRM, interview tracking, compliance and reporting, with team communication automated.
1,000+hours saved a year
4+ year partnership
4+ year partnership
An insurer, moved off paper
- Hired to
- Take a fast-growing insurer's applications, underwriting and claims off paper.
- Built
- A custom platform for policies, claims, accounting and reporting, with VIN decoding, driver screening and e-signatures built in.
$3M+in policies written
on the platform
on the platform
Faster quotes, protected margins
- Hired to
- Speed up quoting for home modifications, many funded through state Medicaid programs, without giving up margin.
- Built
- A custom quoting system with pricing rules built in, so every quote is fast, consistent and profitable.
KS + MOquotes for homes
across two states
across two states
Less admin, more mission
- Hired to
- Reduce the time a small team spent tracking services and reporting to funders.
- Built
- A program and event management system with metrics reporting that runs on its own.
Autoimpact reporting
for funders
for funders
01 / 09
About
Hi, I'm Joe. 👋
I spent years building the systems that run 72+ companies: CRMs, automations and custom software. Now I build the ones that bring customers in.
You work with me directly, from the first audit to a system that runs on its own. The person who designs it is the person who builds it, so nothing gets lost in a hand-off.
- 12019 – 2021Web developerWhere it started: building for the web.
- 22021 – 2024No-code & low-code systemsBusiness systems and automation, well before AI.
- 3CurrentlyAI growth systemsContent, outbound, voice agents and funnels, built on the same architecture.
Industries I've built for
Staffing / Insurance / E-commerce / Real estate / Lending / Venture capital / Home services / Marketing / Coaching / Logistics / Nonprofits
How it works
From first call to customers coming in
- 01Free growth audit
A free call. Show me how customers find you today, and I'll show you where leads are slipping and what I'd build first.
- 02System design
I map your pipeline end to end and pick the channels worth automating, including where AI genuinely helps and where it doesn't.
- 03Build & launch
I build every piece myself and launch in stages, so you see it working early instead of waiting for one big reveal.
- 04Optimize with data
Attribution shows what's bringing in customers. We double down on that and cut what isn't.
Questions
Before you book
Do I have to be on camera?
No. Content systems can run on AI avatars, your existing footage or faceless formats. If you do want to be on camera, the system keeps your part to recording and handles everything else.
Will AI content look fake?
Not when it's built well. Everything is scripted around your real expertise, checked before it posts and shaped by what's actually performing. 10M+ views a month says audiences don't mind.
Do you run ads?
I build the systems around ads: landing pages, tracking, instant lead response and follow-up, so every paid click has the best chance of turning into a customer.
What does a project cost?
Either $150 an hour or a fixed price for a defined scope, whichever suits the project. Fixed-price projects have ranged from about $1,500 for a focused automation to $30,000 for a full custom platform. You get a clear quote after the discovery call, before any work starts.
How soon can we start?
Usually within a week of the discovery call. Work is delivered in stages, so you see progress as it happens rather than waiting for one big launch.
What's the difference between you and an agency?
You work directly with the person who designs and builds your system. No account managers, no hand-offs, no junior developers learning on your project.
Start here
You run the business. I'll build what brings in customers.
Tell me how customers find you today. You'll leave the call knowing where leads are slipping and what I'd build first, whether or not we work together.
Get a free growth auditI read and answer every message myself.